On Your Website
ON YOUR WEBSITE
Owned Content Distribution
Landing pages
Content distribution starts with an epic landing page that converts. Creating a dedicated landing page will give your visitors an insight into how your magazine will excite them – first impressions count here, so this is your chance to make it as inspiring and engaging as possible.
Just remember, pitching doesn’t belong here. You want to prompt your readers to give you their contact details willingly, in order to gain access to a piece of content that will help them.
With Foleon, it’s possible to add a lead generation form within your magazine and gate it after two or three pages. Your readers get a glimpse of your value proposition, get excited and – voilà! – they fill in the form to get the full version.
Owned Content Distribution
Resource Section
The resource section of your website is dedicated to more detailed, long-form pieces of content, so make the most of it. It’s an excellent opportunity to distribute your magazine.
Owned Content Distribution
Pop-ups
In marketing, as in life, timing and relevance are hugely important. Connecting and interacting with your audience at the right time with the right message is vital for engagement.
Why not try adding pop-ups to relevant and industry-specific pages, blog posts or even your examples pages with similar-use cases, and offer access to your magazine.
With tools like Sumo, you can add customized pop-ups everywhere (and we mean everywhere) on your website and easily track conversions. For example, you can trigger a pop-up when visitors move their mouse to the top of a page, indicating an intention to exit. Or, one that triggers when they’ve read half way through a relevant blog post.
Tip: adding the word “free” in the pop-up can work wonders with conversions. Because who doesn’t love free stuff?
Owned Content Distribution
Inline links in blog posts
Your magazine is part of an overall strategy on a specific value proposition. By writing supporting pieces of content like blog posts and adding your magazine as an inline link or a CTA, you can make your message more compelling AND increase visibility. Now that’s a win-win.
