Press and Media
Earned Content Distribution
Do exclusive interviews
Take your distribution strategy up a notch with interviews where you share useful insights and data from the research conducted for your white paper. Once again, make the most of the connections you’ve made in the industry and reach out to well-known website owners, bloggers, podcast producers or YouTubers, and mention that you want to grant them the exclusive rights to the white paper insights before it’s published. Even better, ask them to include a link to your white paper form and to mention your website.
Earned Content Distribution
Be a guest on a podcast
Nowadays, there’s a podcast for everything. If you’ve researched a topic and created a white paper about it, there’s likely a relevant podcast on that topic as well. Get in touch with the creators and find out if it’s possible to be a guest on a future broadcast. Don’t forget to tell the audience where they can find your white paper, and ask the broadcasters to add the link in the podcast show notes.
Paid Content Distribution
Develop media partnerships
A press release is an easy way to drive interest to your white paper from multiple outlets like blogs, websites and news networks. As soon as your magazine is ready to go, issue the press release and get ready to watch on as word spreads throughout your industry.
