Via Email
Owned Content Distribution
Email Lists
Repeat after us: never underestimate the importance of your database. Your database is incredibly valuable; so don’t wait until after your magazine has been published to start promoting it to your email lists.
Before distribution even starts, amp up the excitement and build interest by writing a teaser email. A smart way to increase sign-ups is to grant your subscribers exclusive access to the magazine before it’s published for the rest of the world to see. An added bonus of this is you can start A/B testing early to see how that’s helping out conversions.
Post-publishing, you can splash it across your news updates or newsletter email, and encourage receivers to read it, share it and forward it to their friends.
Owned Content Distribution
Email signatures
Email signatures are a part of your email that often get left to the last minute, or even completely forgotten. Not anymore, especially considering it’s the one thing that everyone notices when opening an email. Nowadays, most email signatures include links (usually to the company’s homepage) so why not make the most of that space and add links your magazine. You can even ask your employees to get on board and do the same.
Owned Content Distribution
Out-of-office auto responder
Ditch the boring “Thank you for your email, I am currently out of the office…” spiel and put a little bit more spark into your out-of-office message. A personalised auto responder lets people know what you’ve been up to, and adding a link to your magazine is a clever way to entice readers even when you’re not around.
Owned Content Distribution
Automated and transactional emails
Like with your email signature and out-of-office emails, your magazine link can be included in every email communication you have with your leads, clients and subscribers. Adding your magazine to the footer of those emails guarantees that you’re making use of every single email distribution channel that is available.
