Via Partnerships

Earned Content Distribution

Submit guest posts to relevant blogs

Guest posts are a fantastic way to gain exposure to a broader audience, earn credibility within your industry and grow your lead list. It’s as simple as finding a relevant blog and then proposing a collaboration involving guest posts that will include links back to your magazine. 

Earned Content Distribution

Leverage relationships with content marketers in your network

Remember all these networking events you attended and the random LinkedIn connections you made with people from the same industry as you? It’s finally time to make use of them. Reach out to content marketers from your network via email or social media and suggest collaborating – perhaps via a cross-post on your blog or a content mention. A well-drafted email goes a long way and could open the door for a long-standing partnership with mutual benefits.

Paid Content Distribution

Develop media partnerships

Building and maintaining successful partnerships with media channels from your industry also helps you gather valuable leads from your target audience. This form of affiliate marketing is a powerful way to increase your revenue and build brand awareness at the same time. Here are a few ways you can build a successful long-term media partnership:

  • Discuss the foundation of your partnership and the distribution strategy beforehand.
  • Define your Ideal Customer Profile (ICP) to ensure that the incoming leads will meet your criteria. 
  • Share your magazine link, a title, short description and any required designs (for social media and newsletters).
  • Collaborate with your media partner and co-host a live webinar on the topic of your magazine. After being introduced as the guest host, do a live Q&A to engage your audience. Bonus tip: add a quiz to the webinar and give away branded swag to the winner (hello, free branding!).
  • Before the webinar takes place, write guest posts and including links to the webinar and your white paper form. 

From there, your media partner will be responsible for distributing your collateral and ensuring that those qualified leads come in.