Via Socials
Owned Content Distribution
Post it on all major social networks
Look, we totally understand your audience is probably scattered across a bunch of different social media channels, but it’s your responsibility to reach out to them regardless of the medium.
Whether it’s Facebook, Instagram, Twitter – even Tik-Tok – your social media must be updated and aligned with your overall strategy. Posting teasers about your forthcoming magazine will build up the hype, and you’ll need to repeat once it’s live.
Owned Content Distribution
Scheduling social posts
But wait, there’s more. Sharing your magazine only once after it’s published isn’t enough to leverage your distribution.
By creating a series of scheduled posts focusing on different pages of your magazine you can showcase the various issues covered within in far more detail. This strategy means you’ll (slowly and surely) reach out to more people.
Of course, this isn’t possible if your magazine is in PDF format, but with Foleon you can send people directly to individual pages of your magazine.
Paid Content Distribution
Advertise with paid ads
If you want to gain any traction on platforms like Facebook, LinkedIn and Quora, you have to spend a little bit of money. Which means researching key words and then creating highly targeted social advertisements that will redirect to your magazine’s landing page.
Earned Content Distribution
Social monitoring
Contrary to popular belief, it’s not all about mindless scrolling on social media. Search and identify what’s being discussed around the topic of your magazine and then get engaged in the conversations surrounding it. Remember to provide solutions via your answers, maintain a positive tone and avoid pitching.
Earned Content Distribution
Tag contributors and influencers
It’s all about who you know when it comes to social media, so when working with contributors and influencers, be sure to tag them and say a kind word when you’re promoting the magazine. In turn, they’ll (hopefully) share it with their audience and open up your magazine to a whole new pool of potential leads.
Owned Content Distribution
Add share buttons
Leverage your distribution strategy and enrich your lead list by including share buttons within your magazine.
Luckily with Foleon, it’s super easy to add customised share buttons. You can even embed lead generation forms right inside your magazine, meaning all those second-degree connections will encounter the lead form, too.
