According to research by CMI, 90 per cent of the most successful content marketers prioritise their audience’s informational needs over their promotional message.

So let’s say if your magazine — or any other type of marketing collateral you create — isn’t distributed for maximised reach, it actually runs the risk of getting lost among the many pieces of content you produce and never truly taking off. And that’s exactly what you don’t want to happen.

This is where the whole idea of content distribution comes to play. According to the 80/20 rule, you should spend 20 per cent of your time producing content and 80 per cent promoting it.

That means your magazine’s ultimate success, whether you're aiming for brand awareness or lead generation, depends heavily on just how good your distribution strategy actually is.

Sounds pretty straightforward, right? Let’s dive right into some easy ways you can distribute and promote your magazine to maximise audience reach.