Content Distribution Channels
Content distribution means promoting content to your online and offline audience in various media formats through different channels.
These channels can be organised into three broad categories:
1.
Owned Content Distribution
includes all online channels that belong to you and that you have complete control over – we’re talking your website, blog, social media, newsletters, landing pages, etc.
2.
Earned Content Distribution
is every free third-party distributor of your content, like guest blogs, reshares on social media, mentions on external platforms, press coverage, etc.
3.
Paid Content Distribution
primarily involves pay-per-click (PPC), paid social ads, paid influencers and paid content promotion.
There are endless possibilities within each of these categories, especially given how quickly the digital marketing landscape changes.
Creating content that gets lost in the shuffle results in lost opportunities, wasted resources and a negative content ROI – outcomes nobody wants to see. That’s why the correct content distribution is vital and must be included in your overall content marketing strategy.
So before you plan your distribution strategy, identify your audience’s interests and experiment with various distribution channels and ideas to find what performs best.
Click below to learn more about each distribution channel
